How Companies and Influencers can Create Effective Social Media Partnerships

This panel will cover what it takes for brands, studios, and influencers to remain compliant with the recently updated FTC Endorsement Guides – including the updated “clear and conspicuous” disclaimer standard for social media posts, which has risen to the unavoidable level.

Our panelists will look at these issues from the brands/studios and talent/agency perspectives and will also focus on some of the key deal pain points that arise during negotiations, including exclusivity, approvals, morals clauses and reverse morals clauses.