In 2004, Larry founded LR Johnson Associates LLC (a.k.a. LRJ Foods) as a provider of specialty food products for the hospitality industry. The company now offers a variety of artisanal food and beverage options to hospitality as well as food service and specialty retail operations. His extensive background in investment banking and business strategy continue to elevate him as a trusted advisor to small businesses, entrepreneurs, management teams, and corporate boards. Larry advises entrepreneurs through the El Camino College Small Business Development Center and is also an advisor to the Astia, (www.astia.org) a global investment organization focused on women entrepreneurs and women owned businesses. In 2006, Larry was recruited by the principals of Australia based Passage Foods to assist in launching its American business, Passage Foods Group, LLC, a company focused on the development, and sale of ethnic cooking sauces for retail markets in the US. His 20+ years of experience curating artisanal brands continues to drive his passion for connecting the right brands to the right distribution channels. Larry is active in Rotary International, he is past President of the Manhattan Beach Rotary Club. He received an MBA from Columbia University and has a BS in Economics from Boston College. An avid golfer, Larry also is an aficionado of the Los Angeles Philharmonic.