Intellectual Property Law

Anatomy of a Trademark/Merchandising License Agreement

Anatomy of a Trademark/Merchandising License Agreement
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About this program

This OnDemand CLE program earns 1.25 hours of General credit in California. It aired June 12, 2025 and features Greg J. Battersby and Danny Simon.

This session will discuss the 10 most important provisions in a merchandising license agreement from a both a licensor and licensee perspective. Frequently, licensors and licensees have different agendas in negotiating license agreements. The session will explore each provision and its intended purpose; what each party may want or need; and possible compromises to create a win-win situation for both sides. Examples of provisions will be provided.

Included in 25-Hour Full MCLE Compliance Package: Entertainment, Media, and Intellectual Property Law.

Speakers

Greg J. Battersby Greg J. BattersbyBattersby Law Group Danny Simon Danny SimonThe Licensing Group
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