Anatomy of a Trademark/Merchandising License Agreement
About this program
This session will discuss the 10 most important provisions in a merchandising license agreement from a both a licensor and licensee perspective. Frequently, licensors and licensees have different agendas in negotiating license agreements. The session will explore each provision and its intended purpose; what each party may want or need; and possible compromises to create a win-win situation for both sides. Examples of provisions will be provided.
This OnDemand CLE program earns 1.25 hours of General credit in California. It aired June 12, 2025 and features Greg J. Battersby and Danny Simon.
More Intellectual Property Law CLEs
Who Owns an Invention Made in Space? IP licensing, AI inventorship, and the Emerging Space Economy
The First 100 Days in IP Litigation: Leveraging Early Strategy to Improve the Outcome
The Evolving Legal Landscape of Generative AI in Entertainment and How it Impacts the Copyrightability of IP
Patent Litigation Strategy in an Era of Shifting USPTO Proceedings
Patent Litigation Defense in the Trenches: Venue, Local Rules, and the Defense Playbook
Contract Drafting: Protecting IP in AI Deployment and Development Agreements
YouTube’s New Role in Creator Monetization: Legal Implications of the Partnership Model
Beyond Top Gun and Tattoos: Something Old and Something New on Ninth Circuit Pri
Named Best CLE Provider and Best Online CLE Provider by The Recorder in both 2025 and 2026. Built for lawyers, by lawyers, to keep you ahead.
Stream anywhere
Watch on your phone, tablet, or computer, whenever it fits your schedule.
Certificate in minutes
Your certificate is emailed automatically and saved in My BHBA+.
Track your credits
My BHBA+ shows your credits, deadlines, and progress in one place.