The Esports Industry: Esports and Influencer Branding

Max Allen is a Director of Brand Partnerships at Evolved Talent Agency. Previously, he served in other advanced roles such as the Deputy Director and Agent within the same department. There he creates impactful marketing strategies in the digital and gaming space, while spearheading talent focused initiatives that bridge the gap between content creators and brands.

Lauren Fried is a Partner at Loeb & Loeb LLP. She is an experienced litigator specializing in entertainment, technology, and media sectors, representing high-profile clients in business disputes, intellectual property litigation, and right of publicity matters. She has significant experience in state and federal courts, developing case strategies, writing motions, and representing clients in trials and commercial arbitration. In addition to her legal practice, Lauren teaches sports law and business as an adjunct professor at Northwestern University and has prior experience with eminent domain litigation and mediation.

John Gatti is a litigator with a practice focused in the entertainment, media and sports industries. John brings more than 30 years of litigation and trial experience in state, federal and bankruptcy courts as well as representing individuals and corporations in complex business and commercial lawsuits.

Widely recognized as a leader in the entertainment industry by publications such as The Hollywood Reporter, clients including studios, television networks, film financers, talent, gaming and sports entities, and independent entertainment production companies look to John as a trusted advisor. His experience includes providing counsel on actions for breach of contract; unfair competition; copyright and trademark infringement; profit participation claims; idea submission claims; and media torts, including defamation, invasion of privacy, right to publicity and use of celebrity name and likeness in all media, including the Internet.

Keith Cooper is a Partner at Cooper & Iravani, LLP, specializing in traditional and digital entertainment, intellectual property, and business law. With nearly 20 years of litigation experience, his practice over the last decade has primarily focused on transactional matters in the entertainment and business industries. He has negotiated and structured agreements in music recording, publishing, licensing, management, production, and distribution, as well as video game development, copyright and trademark licensing, and film and streaming projects. His clientele includes musicians, songwriters, directors, producers, actors, designers, and internet content creators. Beyond individual creatives, Keith has represented business entities ranging from start-ups and technology firms to game developers, esports teams, and production companies, assisting with entity formation, governance, compliance, financing, and mergers and acquisitions.

In addition to his legal practice, Keith is deeply involved in the entertainment and legal communities. He is a former President and current Board Member of California Lawyers for the Arts and has served as an expert witness in high-profile copyright disputes such as Fahmy v. Jay Z and Big Ligas v. Paulo Londra. Keith has also played a key role in shaping entertainment law discussions through speaking engagements, moderating panels, and presenting on topics including digital music monetization, intellectual property licensing, and video game development. His industry experience extends beyond law, having worked for Geffen Records and Atlantic Records and co-founding both an internet video streaming company and a music promotion company. He holds a J.D. from Pennsylvania State University – Dickinson School of Law and a B.A. in Political Science from UCLA.