What’s New in Influencer Marketing in 2026

Influencer marketing continues to be one of the most powerful tools for connecting with consumers – but it is also under unprecedented scrutiny. In this program, an Advertising + Marketing partner will walk through what brands, agencies, and counsel need to know about the rapidly evolving legal landscape governing influencer campaigns. Drawing on recent FTC updates, NAD enforcement actions, and high‑profile class action lawsuits, this session will focus on how to maximize the value of influencer partnerships while minimizing regulatory, reputational, and financial risk.

Attendees will gain a deeper understanding of:

FTC Endorsement Guides and what “clear, conspicuous, and unavoidable” disclosures now require
Heightened enforcement risk from the NAD, State AGs, and the surge in influencer‑driven class actions
Legal issues surrounding virtual influencers, generative AI, and AI‑assisted endorsements
Child influencers and how child‑influencer laws are impacting brands
Must‑have influencer agreement provisions, including disclosure compliance, monitoring, morals clauses, and platform‑disruption protections