Allison Fitzpatrick is a partner in the Advertising + Marketing practice at Davis+Gilbert, where she advises brands, agencies, and marketers on the rapidly evolving legal landscape of digital and social media.
Allison has been at the forefront of influencer marketing since its earliest days, helping shape influencer contracts and social media policies as the industry grew from niche bloggers to major celebrity partnerships. She advises clients across the full spectrum of influencer relationships, from micro-influencers to nationally recognized talent.
She is a go-to resource for children’s marketers and operators of child-targeted apps and websites, regularly reviewing campaigns, privacy policies, and digital properties for compliance with COPPA, the Children’s Advertising Review Unit guidelines, and related laws. Her broader practice covers endorsements and testimonials, sweepstakes and promotions, claim substantiation, and truthfulness in advertising across all media.
