Right of Publicity Claims: Navigating the Legal Framework

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Credit Hours:

1.25

Specialty Area:

None

Credit Type:

General

Original Air Date:

August 16, 2024

Credit Eligible In:

California

You may be able to self apply for credits in states not listed. BHBA provides CLE accreditation as described above. Email for accreditation information in your state.

This program will explore the framework of a prima facie right of publicity case. Drawing from his scholarly publication, “Inventing The Unified Publicity Rights,” Dr. Farbman, PhD will provide a case law analysis of the recent lawsuit alleging name, image, and likeness (“NIL”) theory damages by former college men’s basketball members of the 1983 North Carolina State University NCAA National Champions. This program is designed for all entertainment, in-house Hollywood studio, intellectual property, and sports lawyers to gain an essential understanding of how to apply the correct right of publicity legal framework.

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Dr. Mark Farbman, PhD

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Law Office of Mark Farbman

Dr. Mark Farbman has a Ph.D. in the field of Textiles Technology and Management from North Carolina State University’s Wilson College of Textiles. His dissertation entitled Inventing The Unified Publicity Rights (2023) is an authoritative research publication about the Modern Right of Publicity. In addition, Dr. Farbman has a J.D. from Tulane Law School and has been practicing civil litigation for nearly 30 years at the Law Office of Mark Farbman in Charlotte, North Carolina. Dr. Farbman is currently establishing himself as a consultant and expert witness in Right of Publicity Law by giving lectures regarding Right of Publicity NIL (name, image and likeness).

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