The Modern Recording Artist - Leveraging Fans and Building Brands

Like the music industry as a whole, the means by which recording artists can make money has also expanded and transformed in the past two decades. For some recording artists, their brand and their audience have evolved into their most lucrative assets. This panel dives into artist branding and partnerships, exploring commercial opportunities and new revenue sources outside the traditional model, from collaborations, artist branded channels, sponsorships, endorsements and new brand launches – with revenues generated from fees, royalties, advertising, minimum guarantees and even, in some cases, equity in the brand and a payday when the brand is sold. We will discuss how these deals come together, the risks and rewards for collaborating with brands and/or financiers of new brands, and some of the related unique business and legal issues.