The Modern Recording Artist - Leveraging Fans and Building Brands

$75

BHBA members at the Sustainer or higher level save $25 on this program.

The Modern Recording Artist - Leveraging Fans and Building Brands
Credit Details
Credit Hours (60-minute states):
1.00
Credit Hours (50-minute states):
1.20
Credit Type:
General
Specialty Area:
None
Original Air Date:
October 19, 2024
Credit Eligible In:
Alaska, Arizona, California, Connecticut, Florida, Hawaii, Illinois, New Hampshire, New Jersey, New York, North Dakota, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Vermont, Wisconsin

You may be able to self apply for credits in states not listed.

About the Program

Like the music industry as a whole, the means by which recording artists can make money has also expanded and transformed in the past two decades. For some recording artists, their brand and their audience have evolved into their most lucrative assets. This panel dives into artist branding and partnerships, exploring commercial opportunities and new revenue sources outside the traditional model, from collaborations, artist branded channels, sponsorships, endorsements and new brand launches – with revenues generated from fees, royalties, advertising, minimum guarantees and even, in some cases, equity in the brand and a payday when the brand is sold. We will discuss how these deals come together, the risks and rewards for collaborating with brands and/or financiers of new brands, and some of the related unique business and legal issues.

Meet the Speakers
Chris Knight

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General Manager, Artist Management Roc Nation

Chris Knight is an esteemed executive in the music industry. As the Co-GM of Artist Management at Roc Nation, Knight led a power team of seasoned artist managers not only overseeing a roster of some of the most important artists in the world, but as an active liaison across the company’s diversified departments. His career spans almost three decades, beginning as an artist, signing his first major label deal at age 17.  Having held positions in almost every area of the music business including label A&R, producer, engineer, PR, marketing, and tour manager. After graduating from Loyola Marymount University, Knight joined renowned music manager Irving Azoff at Azoff Music where he helped in all areas of management over a 10 plus year journey. In 2008, Knight partnered alongside Jordan Feldstein at CAM (Career Artist Management), then joined Roc Nation nearly a decade later. Roc Nation’s roster includes Alicia Keys, Robin Thicke, JBalvin, Christina Aguilera, and many more.

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Keith Gelman

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Founder Talent Partnership Advisors

Keith Gelman is an expert in the entertainment marketing industry, with over two decades of experience crafting innovative partnerships between brands and top-tier celebrity talent and music. As the founder of Talent Partnership Advisors (TPA), Keith has helped define how brands should engage with the entertainment world, advising on creative collaborations with talent across music, gaming, sports, TV, and film.

Before launching TPA, Keith held key leadership roles at some of the world’s largest talent organizations, including Live Nation and Red Light Management. His expertise spans the industry, which includes aligning Celebrities like Kevin Costner, Sydney Sweeney, Travis Barker, Pitbull and Snoop Dogg with global brands. TPA helps build and consult on strategic partnerships and events. Keith’s deep industry knowledge and approach make TPA a sought after company  for celebrities, corporations, and agencies.

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Ikenna Ezeh

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Partner, Brand Partnerships WME

Ikenna Ezeh is a partner at William Morris Endeavor (WME) in the agency’s brand partnerships department where he works on business development opportunities across WME’s talent roster including clients such as Tyler, The Creator, Kid Cudi, Snoop Dogg, Ice Spice, Lil Baby, SZA, Teyana Taylor, John Legend, J Balvin, and NAS. Prior to WME, Ezeh held positions as SVP of Entertainment at Authentic Brands Group (ABG) and VP of Branding & Strategy at Roc Nation where he worked on brand opportunities for the company’s sports and music clients. Ezeh began his career at Creative Artists Agency (CAA) working in both the Sports Sponsorships and Sports Endorsements divisions. Ezeh received his B.A. from the University of Massachusetts – Amherst where he was a member of the school’s football team before receiving his JD from Roger Williams University School of Law. He is a member of the New York State Bar and currently resides in Los Angeles, CA.

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Shaun C. Clark

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Partner Sheppard, Mullin, Richter & Hampton LLP

Shaun Clark is a partner in the firm’s internationally acclaimed Transactional Entertainment, Technology and Advertising Practice Group, which was recently ranked in the top tier by both Chambers USA and the Legal 500 U.S. He resides in the firm’s Century City office.

Shaun represents studios, major brands, independent producers, advertising agencies, and other entertainment and advertising-related entities in the acquisition of intellectual property rights and the development, finance, production, distribution, and exploitation of entertainment and branded content and related live events, merchandising, social media, and online and field marketing promotional campaigns. Shaun enjoys practicing at the intersection of content, branding, celebrity and technology.

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Watch any CLE and your certificate is automatically emailed to you within minutes and is also stored in your BHBA+ profile for easy access. Login to BHBA+ and effortlessly visualize your CLE credits, monitor deadlines, and stay ahead of your compliance requirements with our intuitive progress tracking. Stream all CLEs on your phone, tablet, and computer when and where they fit your schedule.

This program is free for members at the Sustainer or higher level and OnDemand subscribers. Economy members pay the full rate. Join first, then login to BHBA+ to access this program.

Watch any CLE and your certificate is automatically emailed to you within minutes and is also stored in your BHBA+ profile for easy access. Login to BHBA+ and effortlessly visualize your CLE credits, monitor deadlines, and stay ahead of your compliance requirements with our intuitive progress tracking. Stream all CLEs on your phone, tablet, and computer when and where they fit your schedule.

Live Webinars are free for all members. OnDemand is free for members at the Sustainer or higher level. Economy members pay the full rate.

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