From Blueprint to Breakdown: Lessons From The Unrealized Disney–OpenAI Deal

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Disney and OpenAI Make a Deal 2
About the Program

When announced in December 2025, Disney and OpenAI’s first-of-its-kind intellectual property licensing agreement sent shockwaves through Hollywood. A mere four months later, in an equally shocking development, OpenAI abandoned the deal and Disney withdrew in tandem. Join Julia Cherlow of Bird Marella LLP and David Shraga, the Media Mediator, as they explore the market driven reasons behind this pivot, how the deal nonetheless has permanently shifted the AI litigation and licensing markets, and insights the precedent-setting framework provides to stakeholders in this ecosystem.

Speaker(s)
Julia Cherlow

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Bird Marella

Julia Cherlow is a Partner at Bird, Marella, Rhow, Lincenberg, Drooks, & Nessim, LLP. Julia Cherlow litigates bet-the-company civil disputes across industries, with a specialization in effectively representing top actors, producers, directors, talent agencies, guilds, and independent studios in their most significant disputes. Her clients value her creativity, strategic thinking, and grace under pressure. 

Among her more noteworthy public engagements, Ms. Cherlow currently represents actor Brad Pitt and his company in highly publicized multi-jurisdictional lawsuits against Angelina Jolie and others concerning the parties’ interests in Château Miraval—the highly regarded French winery.

Ms. Cherlow has received numerous accolades during her career, including being named a top entertainment litigator by Variety in their Legal Impact Report for two years running, listed among the Top Women Lawyers by the Daily Journal, and was awarded the Top Defense Verdict in 2022 by the Daily Journal for her victory in Strategic Partners, Inc. v. FIGS, Inc.

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David-Shraga-SR

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Signature Resolution

David Shraga mediates commercial and entertainment disputes with a command of the room that only comes from having occupied every seat at the table. As a litigator, he represented large corporations and individual entrepreneurs, plaintiffs and defendants, talent and studios, building trust across the table and finding workable paths through complex disputes. As Senior Vice President and Head of Global Television Business & Legal Affairs at Miramax, and before that in multiple senior roles at NBCUniversal, he spent a decade inside the studio system structuring and negotiating high-stakes deals with the top agents, managers, and dealmakers in the entertainment industry. That full-spectrum experience, from the courtroom to the studio executive suite, gives David a ready fluency in what each party carries into mediation, and the standing to engage all of them with equal authority.

David began his legal career at Alschuler Grossman Stein & Kahan LLP, where he built a complex litigation, entertainment law, and intellectual property practice, before founding KSW LLP, a boutique practice in entertainment, media, IP, business, and employment litigation. After seven years leading his own firm, David moved into the studio system, progressing through senior business and legal affairs roles at NBCUniversal before joining Miramax as Senior Vice President and Head of Global Television Business & Legal Affairs. In that role, every agreement he reached required working closely with internal stakeholders across business functions to ensure alignment, and ultimately demanded durability; each one became the foundation of an ongoing creative and commercial relationship. That reality shaped how David thinks about resolution: not as an endpoint, but as something every party has to be able to live and work with. To that end, David strives to build solutions that serve the interests of all involved.

David was on the Law Review while at the University of Southern California School of Law, externed for the Hon. Dean D. Pregerson (C.D. of Cal.) and received his BA from Yale.

David is also a member of the Executive Committee of the Entertainment Law Section of the Beverly Hills Bar Association; is the Outreach Coordinator and a Co-Host for the Will Work For Food Project – a webinar series which raises donations for food banks around the world; serves as a volunteer mediator for the Los Angeles Superior Court; is a member of the Southern California Mediation Association; is on the volunteer mediation panel for California Lawyers For The Arts; and volunteers with the Western Center on Law & Poverty to train high school peer mediators.

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Accreditation
Credit Hours:
0.50
Specialty Area:
None
Credit Type:
General
Original Air Date:
April 7, 2026
Accredited in:
California

You may be able to self apply for credits in states not listed. Email for accreditation information in your state.

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