Bennett (Ben) Root, nationally known and respected labor attorney/master negotiator, CEO, and neutral explores the breakthrough theories and principles of persuasion developed by Professor Robert Cialdini. Ben will discuss Cialdini’s seven principles of persuasion and examine how their strategic application can influence and enhance the outcomes of mediation. Attendees will gain practical tools to effectively guide negotiations, foster cooperation, and achieve successful resolutions in even the most challenging disputes.
This training is created with a focus on Attorney Mediators.

