The Esports Industry: Esports and Influencer Branding

Max Allen is a Director of Brand Partnerships at Evolved Talent Agency. Previously, he served in other advanced roles such as the Deputy Director and Agent within the same department. There he creates impactful marketing strategies in the digital and gaming space, while spearheading talent focused initiatives that bridge the gap between content creators and brands.

Lauren Fried is a Partner at Loeb & Loeb LLP. She is an experienced litigator specializing in entertainment, technology, and media sectors, representing high-profile clients in business disputes, intellectual property litigation, and right of publicity matters. She has significant experience in state and federal courts, developing case strategies, writing motions, and representing clients in trials and commercial arbitration. In addition to her legal practice, Lauren teaches sports law and business as an adjunct professor at Northwestern University and has prior experience with eminent domain litigation and mediation.

John Gatti is a litigator with a practice focused in the entertainment, media and sports industries. John brings more than 30 years of litigation and trial experience in state, federal and bankruptcy courts as well as representing individuals and corporations in complex business and commercial lawsuits.

Widely recognized as a leader in the entertainment industry by publications such as The Hollywood Reporter, clients including studios, television networks, film financers, talent, gaming and sports entities, and independent entertainment production companies look to John as a trusted advisor. His experience includes providing counsel on actions for breach of contract; unfair competition; copyright and trademark infringement; profit participation claims; idea submission claims; and media torts, including defamation, invasion of privacy, right to publicity and use of celebrity name and likeness in all media, including the Internet.

Keith L. Cooper practices business and entertainment law. Although he \ has extensive litigation experience, his primary focus is dedicated to transactional, financial and intellectual property matters. Mr. Cooper’s entertainment practice areas include video game development and publishing, music recording and publishing, copyright and trademark law, licensing, merchandising, production, distribution, management, and digital content. clients include developers, publishers, musicians, songwriters, arrangers, actors, photographers, designers, streamers and influencers. Mr. Cooper’s business practice areas include entity formation, dissolution, equity and debt financing, mergers, acquisitions, and investor, employee and contractor relations.