Trial Tutorials: Persuasive Storytelling

Trial is your client’s penultimate opportunity to tell their story, and they are entrusting you to shepherd and present that story in a manner that is authentic, engaging, and impactful. In this Trial Tutorial, veteran trial attorneys and master story tellers, Scott Glovsky and Elizabeth Hernandez, demonstrate how to craft a persuasive story that serves your client and their case. They will discuss and demonstrate theories and tools for persuasive storytelling, including approaches to humanize your client and make the jury feel invested. Learn how to identify and develop compelling theories, themes, and frameworks, and how to incorporate them consistently throughout the trial. Additional relevant subjects will be addressed to help attorneys enhance their persuasive storytelling skill set and effectively engage the jury. Questions from attendees are highly encouraged.