Capturing Jurors Attention: Appealing to Cross-Generational Jurors

A juror in their 20s and a juror in their 80s don’t speak the same language. Older jurors grew up on sports and sailing metaphors, while younger jurors think in video game terms and trust Google, Reddit, and AI more than credentials. This panel brings back Hillary Johns of Hillary Johns, Trial Lawyer, Laurie R. Kuslansky, Ph.D., of Laurie Kuslansky & Associates LLC, Jay Spillane of Spillane Trial Group PLC, and Neville L. Johnson of Johnson & Johnson LLP. Yuvraj Kumar, Chief Product Officer at Carbon Arc, joins them with structured data on how each generation behaves, what those behaviors say about their values, and how to appeal to them in litigation. Together, they show how to reach every generation in the box.