Pixels, Demand Letters, and What to Tell Your Client

Thousands of businesses have received demand letters alleging that routine website tracking tools violate the California Invasion of Privacy Act, and California attorneys are now regularly fielding calls from clients who do not know how to respond. Alexander R. Safyan and Lance Bird, Tucker Ellis LLP, draw on their experience representing clients across this wave of claims to walk attorneys through the full counseling workflow. Topics include how to assess a demand on receipt, what evidence to preserve before any website changes are made, when to notify insurers, and how to evaluate litigation, arbitration, and settlement options. The program also addresses proactive compliance, covering how to structure a website privacy audit, what a functional consent mechanism actually requires in practice, and how to align privacy policies with a client's real technical configuration.