Po Yi is a partner at Manatt and leader of the firm’s New York office. A strategic legal adviser to leading global and national brands, she counsels clients across a wide range of industries on transactional and regulatory matters involving advertising, entertainment, media, marketing and sponsorships. With over two decades of experience in private practice and in-house, Po combines deep industry knowledge, operational focus and broad legal experience in her work with clients to strategically assess and address competitive and regulatory compliance challenges, negotiate business alliances, and develop and execute advertising and marketing initiatives.
Po advises on a wide range of advertising and marketing matters, including sports marketing and NIL initiatives, media partnerships, sponsorships, brand content development, advertising and talent agreements, influencer and social media campaigns, sweepstakes and promotions, and advertising technology and AI-related compliance issues. Her clients include companies across the consumer products, retail, hospitality, automotive, financial services, media and advertising sectors.
