Serene Ateek is an associate in the Entertainment, Technology and Advertising Practice Group at Sheppard Mullin’s Dallas office. Her practice centers on transactional entertainment and advertising work, including content licensing, rights acquisitions, and endorsement, sponsorship, and branded content deals. She represents advertising agencies, brands, studios, production companies, and celebrity talent, and she’s known for translating complex agreements into plain terms so clients understand the protections and risks before they sign.