CIPA and VPPA and Websites The New Wave of Consumer Facing Website Litigation

This CLE webinar will focus on the rapid rise of website privacy litigation related to third party advertising cookies and pixels on consumer facing websites. Many website owners mistakenly believe that if they have a CCPA-compliant website and privacy policy, they are immune to these claims. Now what was once a wave is now a tsunami of class action litigation and consumer arbitration demands alleging that commonplace ad-targeting tools offered for free to website owners by Meta and other advertising platforms violate state wiretapping laws if not implemented correctly. Plaintiffs do not need to make a purchase or do any business with the defendant to bring a claim, and demand huge statutory damages. This webinar will outline the evolution of these novel legal theories in the courts and educate attendees on how to spot and mitigate their clients’ risks.