This program focuses on the core drafting strategies behind effective creator partnership and licensing agreements in today’s creator economy. The program breaks down the key provisions attorneys must get right, including ownership and IP rights, scope of licenses, compensation structures, brand approvals, termination provisions, and common negotiation pitfalls. Designed for attorneys advising creators, brands, and agencies, this program delivers concrete guidance for drafting clear, enforceable agreements that align expectations, reduce risk, and scale with creator-driven businesses.

