Decoding Drip Pricing: Legal Risks in Card Surcharges, Cash Discounts, and Hidden Fees

$45

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Decoding Drip Pricing: Legal Risks in Card Surcharges, Cash Discounts, and Hidde
About the Program

Businesses that add fees to payment transactions face legal exposure from multiple directions, and the terminology matters. Regulators and courts draw sharp distinctions between a cash discount, which reduces the stated price for non-card payment, and a surcharge, which increases the stated price for card payment. A growing category of fees under names like convenience fees, processing fees, non-cash adjustment fees, and technology fees occupies contested legal ground, with enforcement authorities treating many of them as disguised surcharges regardless of what they are called. The presenters walk through how federal and state pricing transparency laws apply to each category, where liability turns on labeling versus substance, and what disclosure practices hold up under regulatory and litigation scrutiny. Attendees will leave with a clear framework for evaluating their clients’ fee structures against current law.

Ellen T. Berge
Leonard L. Gordon

Speaker(s)
Leonard Gordon

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Venable LLP

Leonard L. Gordon is a Partner and chair of Venable’s Advertising and Marketing Group in New York, bringing deep regulatory expertise from his tenure at the Federal Trade Commission, where he served as Regional Director of the Northeast Regional Office. He regularly represents companies and individuals in consumer protection and antitrust matters before the FTC, state attorneys general, the DOJ, and the CFPB, as well as before the National Advertising Division and in class action litigation. Len also provides ongoing counsel to clients on antitrust, advertising, and marketing compliance issues.

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Ellen Berge

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Venable LLP

Ellen Traupman Berge is a Partner at Venable LLP, where she co-chairs the firm’s Financial Services and Payments & Fintech Practice Groups, advising many of the world’s most recognized brands on advertising and marketing compliance, consumer protection, and payments regulation. Her cross-disciplinary practice spans federal and state regulatory frameworks, government investigations by agencies such as the FTC, CFPB, and state attorneys general, and counseling fintechs, payment processors, and banks on merchant onboarding, money transmission licensing, and banking-as-a-service structures. A recognized thought leader and frequent speaker on advertising law, subscription marketing, and payment processing, Ellen also co-chairs the Government Relations Strategic Interest Group of the Association of Payment Professionals and serves as a member of the Venable Board.

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Accreditation
Credit Hours:
1.00
Specialty Area:
None
Credit Type:
General
Original Air Date:
July 15, 2026
Accredited in:
California
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