Winning Recognition: Strategically Positioning Yourself for Industry Awards and Rankings

Industry recognitions such as Chambers USA, Legal 500 Elite, Los Angeles Business Journal, Los Angeles Times, Law360, and Daily Journal can significantly elevate an attorney’s visibility, credibility and market positioning. When leveraged properly, these awards also provide some of the strongest third-party validation available — creating powerful positioning for client development, referral growth and competitive differentiation.

Strong legal work alone, however, is rarely enough. Strategic positioning, thoughtful submissions and intentional reputation-building are essential.

This program provides attendees with a practical roadmap for increasing their competitiveness in award and ranking processes. Attendees will learn:

How leading legal directories and publications evaluate candidates
What differentiates selected attorneys from equally capable peers
How to identify and frame matters that demonstrate impact, complexity and leadership
The role of client references and how to prepare them effectively
How thought leadership, speaking engagements and market visibility influence selection committees
Common mistakes that weaken submissions
How to build a year-round strategy that enhances both award competitiveness and client development positioning

Participants will leave with a clear understanding of how to present their expertise, experience and professional narrative in the strongest possible light — not only to increase their chances of selection, but to create durable credibility that supports business development efforts long after the rankings are announced.

Ideal for partners, senior associates, and emerging leaders seeking to elevate their profile within the firm and in the broader marketplace.