SB 37, AI Advertising & Attorney Accountability: A Practical Compliance Framewor

Jonathan Sanchez is the Marketing Director at J&Y Law Firm, where he leads brand strategy and growth initiatives. With over 17 years of experience in marketing across the legal, technology, manufacturing, e-commerce, and advertising sectors, Jonathan brings a combination of creative strategy and analytical expertise to the firm’s marketing efforts. His experience spans both B2B and B2C campaigns, with a focus on digital and traditional marketing, creative direction, and strategic partnerships.

Yosi Yahoudai is the Co-Founder and Managing Partner of J&Y Law Firm, a personal injury firm with 21 offices throughout California. His practice focuses primarily on automobile and motorcycle accident cases involving catastrophic and life-altering injuries, as well as premises liability, product defects, elder abuse, and wrongful death. Yosi has received numerous awards and recognitions, including Rising Stars by Super Lawyers Magazine, The National Trial Lawyers: Top 100 and Top 40 Under 40, a Martindale-Hubbell AV Preeminent Rating, and lifetime membership in the Million Dollar and Multi-Million Dollar Advocates Forums. During law school, he served as a Judicial Extern to the Honorable Alexander Williams III and as a certified law clerk for the Civil Liability Division of the City Attorney’s Office.

Monica J. Washington Rothbaum is the Chief Operating Officer and Senior Attorney at J&Y Law Firm. With more than twenty years of experience in legal leadership, corporate governance, and law firm operations, she plays a key role in driving the firm’s strategic growth and operational excellence.

Licensed to practice in Maryland, Florida, Washington, D.C., and New York, Monica has held senior leadership roles in both large law firms and complex national organizations, where she advised on governance, risk, and enterprise-level legal operations. She previously served as Managing Director and Deputy General Counsel at the American Automobile Association, Inc.

Monica began her legal career clerking for Justice David H. Souter of the United States Supreme Court and for Harry T. Edwards of the U.S. Court of Appeals for the D.C. Circuit. She is known for combining rigorous legal judgment with practical business strategy to help organizations scale with integrity and purpose.